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Privacy Policy

The Security of Your Personal Information

What Personal Information We Collect

We collect personal information that you choose to provide voluntarily when using the Mira Fitness website (“Website”) or any Mira Fitness web or mobile app (“App” or “Software”). We may ask for personal information such as name, email address, mailing address, and phone number when you contact our customer service and/or register a product. We may collect personal information such as name, email address, and HEALTH RELATED DATA as defined below, when you use one of our Apps. “Personal information” means any information pertaining to an identifiable individual.

Mira Fitness does not intentionally collect personal information about children under the age of 13. If you are under 13 and would like to use our Website or Apps, please ask a parent or guardian for assistance.

When you provide us with your personal information, you consent and agree to our use and disclosure of your personal information in accordance with this Privacy Policy. You may choose not to provide some or all of your personal information to us, but this may prevent us from providing our services to you or limit our ability to provide you with the level of service that you would otherwise expect from us.

Cookies and Other Computer Information

When you visit our Website, you will be assigned a unique, temporary “cookie” (a small text file) to be stored on your computer’s hard drive. The purpose of the cookie is to identify you when you visit our site so we can enhance your experience. The cookie does not reveal any personal information about you, but helps us understand visitors’ traffic patterns on our site so we can make the site better.

You can choose to visit our Website without cookies, but without these identifier files you will not be able to take advantage of certain features and services of our site. These features and services include remembering your password (so you don’t have to login each time you visit) and providing a more personalized experience. To visit without cookies, you can configure your browser to reject all cookies or to notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.)

We also collect certain technical information from your computer each time you request a page during a visit to our Website. This data is non-personally identifiable data and may include your Internet Protocol (IP) address, your computer’s operating system, browser type, the pages you visit on our Website, search terms, IP-based geographic location, and the address of a referring website, if any. We collect this information to enhance the quality of your experience to our site.

Our Apps use authentication software tokens to distinguish you from other users of the Software. By using the software token stored on your Device we can recognize you at your use of the Software.

Some websites may belong to ad networks that use your browsing history across the Internet, to choose which ads to display on their sites; the displayed ads may include advertising for Mira Fitness. We allow select third-party companies to collect certain information when you visit our Website and to use that information to serve ads for Mira Fitness. These companies use non-personally identifiable information such as click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID, and IP address, during your visits to this and other websites in order to provide interest-based advertisements. To learn more, and to opt out of seeing interest-based advertisements on these external websites, visit the Network Advertising Initiative or the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Websites may also offer their own opt out methods for interest based advertising.

Our Website utilizes Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google collects cookie and usage data, and utilizes the data to track and examine the use of our site, and to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network, DoubleClick. Our Website implemented the Remarketing with Google Analytics feature, which utilizes the DoubleClick cookie. To learn more, and to opt out of Google Analytics, visit the Google Analytics Privacy Page.

Our Website utilizes AddThis, a service provided by Clearspring Technologies, Inc. (“AddThis”). AddThis displays a widget that allows interaction with social networks and external platforms as well as sharing the contents of the Website. AddThis collects cookie and usage data. To learn more, and to opt out of AddThis, visit the AddThis Privacy Page.

Our Website utilizes ExactTarget, an email address management and message sending service provided by Salesforce.com Inc. (“ExactTarget”). ExactTarget collects email addresses to communicate via email, collects data concerning date and time when the email is viewed, as well as any interactions with the mail such as clicking on links within. To learn more, visit the ExactTarget Privacy Page. You may opt out of Mira Fitness email communications at any time by contacting us here.

Our Website utilizes the Mira Fitness mobile app, a software application controlled by Mira Fitness, LLC and processed by Atomic Object LLC. Mira Fitness collects the information provided by filling in forms when you register for the Software and services accessible through the Software such as name, email address, user name, password, date of birth; information, including but not limited to HEALTH RELATED DATA, that you upload by connecting an Mira Fitness device to the App and/or that you provide by manually filling in forms such as your age, gender, height, body weight, exercise preference, hours of exercise per week, the total number of aerobic steps and other steps taken, aerobic walking time, calories burned, fat burned, the time and date of measurement and the targets you set related to this data; as well as any interaction with the Software such as usage of the App and the resources you access. Details about your browser language settings, IP address, Device model and operating system if available, will not be stored in connection with the personal user data you provide. Mira Fitness may use the data collected to populate the Software; enhance the quality of your experience on the App; and examine the use of our App to provide certain analytical services. To learn more, visit the EULA. If you do not agree to the terms of the EULA, Mira Fitness, LLC will not license the Software and documents to you and you cannot register as an End-user and you should either stop the downloading process or remove the App from your device.

Contacting Mira Fitness

We will use your email address to respond to your questions, suggestions and/or requests for assistance in using our Website or App.

Other Times We May Collect Personal Information

From time to time, we may conduct surveys and contests via our Website or App, email and other media. If you choose to participate, we may request your name, email address, mailing address and other personal information.

How We Use Your Personal Information

Information we collect from our Website may be used to enhance your experience in the following ways:

  • To respond to your customer service inquiries or requests;
  • To communicate special offers and featured items to you, if you choose to receive such notices;
  • To customize your experience;
  • Share special offers from Mira Fitness partner organizations;
  • To improve our business and to ensure the Website is working properly.

Information we collect from our Apps may be used to enhance your experience in the following ways:

  • To enable you to upload, store and track Mira Fitness device data and manually entered data, including data related to your health, as set out above;
  • To enable you to set targets related to the uploaded and manually provided information, including the data related to your health, and check progress to watch these targets;
  • To improve the content of the Software to provide and improve functionality as set out above in order to tailor the Software better to the End user’s needs;
  • To analyze de-identified, aggregate (health) data to understand usage trends and health data trends that can potentially lead to development of new products and services;
  • To make sure that content from the Software and the services provided through the Software is presented in the most effective manner for you and for your devices. Your browser language settings and IP address will only temporarily be stored for security and login purposes and to present the Software in the language of your browser, if available;
  • To carry out our obligations arising from the EULA;
  • To notify you about changes to the Software or the services provided through the Software.

We may keep non-personally identifiable information that we collect for an unlimited period of time. Any personal information collected but not stored or maintained in the regular course of business will be securely destroyed. All information will be stored on secure data servers in the United States of America. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your data, we cannot guarantee the security of your data transmitted; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

When and With Whom We Share Your Personal Information

We will not sell or rent your personal information to any unaffiliated third parties under any circumstances. We will share personal customer information only with our agents, representatives and trusted service providers and contractors for limited purposes, including fulfilling customer requests, offering certain products and services in connection with our Website and Apps, communicating to customers, providing customer service, enhancing and improving customers’ experience and enabling access to our partners’ sites. Any information shared with a third party will not be beyond what is necessary and each third party will maintain its own privacy policy and enter into an appropriate data protection agreement with us.

On rare occasions, we may disclose personal information upon government request, in response to a court order, when permitted or required by law, to enforce our Website and App policies, or to protect our or others’ rights, property, or safety.

We might disclose personal information in connection with a corporate transaction. If we intend to sell or transfer ownership or control of any or all of our business, operations or services to a third party, we reserve the right to disclose certain personal information to a potential buyer both before and after the purchase, subject to conditions discussed below. However, if the sale goes through, we will require that the receiving party agree that they will be similarly bound by the provisions of this Privacy Policy and that they will only use and disclose your personal information as we are similarly entitled under this Privacy Policy. If the sale does not go through, we will require the potential purchaser to not use or disclose your personal information in any manner whatsoever and to completely erase the data.

Aside from the purposes described above, we will never share your personal information with any other third parties unless we have your express permission or under special circumstances, such as when we believe in good faith that the disclosure is required by law. We may share aggregated demographic and statistical information with our partners. This is not linked to any personal information that can identify any individual person.

How We Protect the Security of Your Personal Information

The security of your personal information is very important to us.

In our efforts to protect your online transactions, we use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your personal information will be automatically encrypted, or encoded, before it is sent over the Internet.

Mira has also obtained a digital certificate from GeoTrust, Inc., a leading provider of Internet trust services. When you enter a secure portion of our site, which is any page containing any of your personal information, an image of a closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small pop-up window displaying site-security information will appear. This certificate guarantees that your personal information is being transmitted in secure (encrypted) form to an authorized web server, not to some unknown or unauthorized server.

We will notify you as promptly as possible of any privacy breach after discovering or receiving notification of the breach, if we reasonably believe the information has been acquired by an unauthorized person or is subject to an unauthorized use. Access to our databases is restricted to authorized personnel and is password protected.

How You Can Decide What Marketing Communications You Receive From Us

If you choose to receive periodic communications from us, Mira Fitness may, from time to time, send you email messages describing new items, featured merchandise and special offers. You can choose to stop receiving this email at any time by contacting us here.

The only email messages you will receive from Mira Fitness when you elect not to receive informational emails will be to respond to your customer service inquiries and to answer any other questions you may have about us. We may also need to send operational emails to inform you of any changes that might affect your personal information, or to announce product recalls.

More About Your Privacy

We realize that visiting our Website and using our Apps, requires trust on your part. We value your trust very highly, and pledge to you, our customer, that we will work to protect the security of any personal information you provide to us and that your personal information will only be used as set forth in this Privacy Policy.

We believe that you have a right to know exactly what information we might collect from you, why we collect it and how we use it.

You have the right to control your personal information as you see fit. We collect only the personal information you allow us to collect, and use it to help us serve you better.

To review and request changes to any of the personal information Mira Fitness has collected on you, or to ask any questions about our handling of your personal information, please contact Mira Fitness, LLC , Attention: Mira Fitness Consumer Services, 1925 N. Field Court, Suite 100, Lake Forest, IL, 60045.

Mira Fitness will not collect your data if you have enabled the Do Not Track feature on your browser. To learn how to enable the Do Not Track feature, please view the specific link for your browser.

Governing Law

This Privacy Policy is governed by and interpreted in accordance with the laws of the State of Illinois, United States of America, without reference to conflict of laws principles. Any dispute arising out of or related to this policy will be brought in Illinois and each party agrees to the exclusive jurisdiction of the state and federal courts sitting in Cook County, Illinois, U.S.A. Each party waives all defenses of lack of personal jurisdiction and forum non conveniens.


If any provision of this agreement is found to be ineffective or invalid under law, such provision shall be severed from this agreement without affecting any other provision.

Changes to the Mira Fitness Privacy Policy

This Privacy Policy was created August 19, 2014. Mira has the right to modify this agreement at any time, with or without direct notice to you. Any modifications to this agreement will be posted on the Website and you agree that it is your responsibility to review updates to this agreement. Your continued use of the Website constitutes your agreement to these terms and conditions of use and any future modifications to this agreement. Mira may modify, revise, change or discontinue the Website and Software, in whole or in part, at any time without advance notice to you.

© Mira Fitness, LLC. All Rights Reserved.